Published on
Apr 17, 2025
From Danone to Muller: Why kefir is a big pull for big brands
The kefir category has exploded in the past five years, going from niche to mainstream, as consumers focus their attention on natural foods with functional benefits. Having been confined to the ethnic dairy sections years ago, the cultured, low-lactose, …
Source:
Beverage Daily
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Pending
